Phyllis Diller is cooking dinner tonight

So this is pretty random, but something I just had to share.  I was reading a post on Burda Style about celebrity designers, and came across the fact that Phyllis Diller has her own brand of chili.  How bizarre is that?  I mean, I'm not really a chili eater to begin with, but what exactly is the thought process that one goes through to determine that is what to focus branding energies on?

Photo: Burda Style